minecraft

keywords:

Digital convergence,

•Video games consoles are an excellent example of a digitally convergent device, you can not only play games but access social media, surf the internet, stream films and TV content and upload content into cloud based servers. Cross-media content helps maximise profits and also improve reach to new customers.

Media audiences

How media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves.

Media Industries

How the media industries’ processes of production, distribution and circulation affect media forms and platforms.

Consumption

Explores the way in which the media text is used by audiences for pleasure but also explores the rise of user generated content across several platforms. 

Distribution

•This refers to all processes linked to delivering the media product to audiences both through tangible (disc) and digital (Cloud based) media.

Production

•This refers to all phases of designing, developing and making the media product;.

Sandbox Game, etc.

 A game free of structure and constraint; players are free to roam and make choices about how they use available content.
Sandbox games are often described as having open world settings. Minecraft later created a hybrid genre with the story versions and is sometimes categorised as sandbox, survival.

     When was minecraft created.  17 May 2009

      By whom Markus

    What is minecraft Minecraft is a large sandbox game. You can build houses, craft tools and fight bosses.

          How much was Minecraft sold for. sold it to Microsoft for $2.5 billion

• parody video content 
• crafted movies free marketing 
• hits a different audience (younger trendy)
• increases popularity 

Media Industries: What is Minecraft?

•Minecraft is the second most successful video game of all time behind Tetris.

•It was created and designed by Markus Persson,
a game programmer, who also developed and published the game through his company Mojang. A full version of the game went on release in November 2011.

•To date, well over 121 million copies have been sold across all platforms, including over 27 million PC copies, making it the biggest selling PC game of all time.

The success of the games market.

–The UK’s   US$4 billion;

–China,   US$24.4 billion

–America’s   US$23.6 billion.

•A recent report by the UKIE1 suggests that the global games market is now worth in excess of US$100 billion.    

•In comparison to traditional media like film, radio, print and television, video games are much younger, exponentially growing since the 1970s.

TASK 2 RECORD HOW THE GAME “ SYNERGY WITH LEGO WAS HELPFUL IN TARGETING YOUNGER AUDIENCES.

The game was carefully marketed to audiences as identified above, as an online version of Lego and in doing so aligned itself with one of the most iconic ‘learning construction education products’ in history. 

Lego already sells Minecraft playsets so gamers can physically build their virtual creations. And Lego Worlds will invite fans to do the same in reverse.
The audience for Minecraft, has proved itself to be quite big, so they both will be promoting one another.


benefits of minecraft in education:

• coding 
• brings subjects to life
• supports educators in classroom management and formative assessment.
• skills like collaboration, creative problem solving and digital citizenship.
• Education Edition provides endless opportunities for exploration, storytelling and digital learning.
• engineering 
• hand eye coordination 
• 
  

•In November 2011, prior to the game’s official release, Minecraft had over 16 million registered users and 4 million purchases.

•Due to its popularity, Minecraft was released across multiple platforms becoming a commercially viable franchise with increased interactivity. In particular, Minecraft: Pocket Edition was released on Sony Xperia Play, available on Sony Xperia smartphones. Minecraft also become available on Android and iOS devices shortly after.

Different types of video games;

1. action
2. arcade 
3. adventure
4. fighting 
5. racing
6. shooting 
7. fps first person shooter 
8. third person shooter 
9. role playing games 

Minecraft’s specialised and institutionalised nature of media production, distribution and circulation. 

•It is worth considering how a simple PC Java game has become a globally successful phenomenon across all consoles and hand-held devices

2009 computer code developed by Perssons (Mojang) was Java, it’s simplicity of coding enabled the gaming community  to modify and upgrade the game, consequently “users” were also involved in the production/evolution of the game improving the code /removing bugs

• 2017 Minecraft is now a multi- platform game which is not only just for PC gamers but those who own smartphones, Microsoft consoles (Xbox); Playstation 3, 4 and PS Vita; and more recently Nintendo consoles (Wii U) and hand-held devices (Nintendo Switch and Nintendo New 3DS, New 2DS XL and New 3DS XL)

2013 Microsoft purchase of Mojang for 2.5$bn resulted in the further development of the game, using complex code C++ the Game could be used by mutiplatform users – (different devices) and the visual appearance became more sophisticated.  This was done to increase their market sales

Developments in production

•2010 Minecraft was developed as a multiplayer game using JAVA code..

•Gamers were able to contribute to the development of the program eliminating bugs and facilitating multiplayer capability

•In September of 2013, Microsoft bought all rights to Minecraft from Mojang for $2.5 billion dollars.

microsoft used code c6 so they can

Developments in production

•2017 Microsoft ownership develops the cross platform capability of Minecraft which is now available on C gamers but those who own smartphones, Microsoft consoles (Xbox); Playstation 3, 4 and PS Vita; and more recently Nintendo consoles (Wii U) and hand-held devices (Nintendo Switch and Nintendo New 3DS, New 2DS XL and New 3DS XL)

•This opens up the market for the game (potentially increasing profits)

•Newer games e.g. for smart phones were programmed in C++ (which limit the Minecraft community from modifying the code)

Newer games such as cross platform play are more complex and refined in their graphic content.   See 

•Minecraft started in 2009 when Swedish game developer Markus “Notch” Persson started working on an experimental sandbox game where players could build and navigate a world of textured cubes.

•Notch himself credits other indie games like Zachary Barth’s Infiniminer for this idea.

•Why Microsoft purchased – Minecraft for 2.5£Bn?

–Given the nature of the parent company and the loyal fan base of PC gamers, it was in the company’s interest to invest US$2.5 billion to purchase Mojang for long term revenue.

–Microsoft have since developed the product using more complex coding C++

–This has enabled multi platform access (mentioned previously)

–They have launched newer more traditional programs such as Miecraft Story board

–Minecraft
in November 2014 of that year, plans to work on a virtual reality version of Minecraft in Partnership with Oculus

minecraft "oculus rift" 
Minecraft is the highest selling selling 30 game ever with 150 million copies sold 
immergine 
fore front of technology 
People more mobile / active 
released in 2016

•Minecrafts commercial success

–Budgets for games vary and Minecraft is a good example of a game that was made and developed using readily available open source software within the gaming community; creating the original Minecraft using Java gave it the advantage of being cross-platform: it will run on Windows, Mac OS X, and Linux.

–other mainstream games that require entire teams of programmers, artists and engineers to make video games that have budgets equal or exceeding that of mainstream films.  AN example of this includes CALL OF DUTY

•

•Minecraft’s not for profit funding of projects

–Minecraft has also been linked to non-profit projects such as the UNs Block by Block project, which encourages communities around the world to redesign their neighbourhoods using Minecraft.

–An educational version has also been developed, MinecraftEdu (2012), which has several applications to help teach subject and develop a culture of computer programming amongst digital natives.

Block by block 


This is a foundation which turns neglected urban places into vibrant places.
Block by block projects  transform lives and revitalize urban neighborhoods by improving public safety, economic opportunity, access to clean water, sustainability, and livability, block by block.
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Minecraft realms are serevers you this is when you pay for your services base to secure the server.
tried to give the producers more control over the distribution and circulation of the game since some pro-am consumers were creating their own virtual spaces and hacks 

minecraft youtubers:

1. Stampy 
2. sky does minecraft 
3. The diamond minecraft 
4. Preston Playz
5. pewdiepie
6. The Yogscast 

Yogscast has 7.2 million subscribers 
 665,165 views

46K310

They went into a minecraft adventure world exploring the area,this is for their channels 10th year anniversary.
net worth of 3 million 
The Yogscast are an entertainment company based in Bristol that produces gaming-related music, podcasts, videos, and video games, and also operates a multi-channel network for affiliated content 
They became famous because they had an argument with the minecraft creator



the youtuber has a good personality or they've tips and interesting advice that people want to watch 

The establishment of Minecraft Marketplace is a great example of the industry listening to their audiences (fans) and allowing

• the trade of different maps, textures and ‘add ons’ in a legitimate setting.  - Look up Minecraft Market Place and discuss the opportunities for users to make money from their use of Minecraft

•The nature of the game has also allowed audiences to learn new skills, such as programming.

a way to browse and purchase things in the games store