What is Public Service
Broadcasting?
In the United Kingdom, the
term "public
service broadcasting"
refers to broadcasting
intended for public benefit rather than to serve purely
commercial interests.
•Their
remit is to "inform,
educate and entertain"
Audience segmentation is a
key activity within an audience analysis. It is the process of dividing
a large audience into
smaller groups of people - or segments -
who have similar needs, values or characteristics.
•It
should offer a range of new music, support emerging artists - especially
those from the UK -
and provide a platform for live music. News, documentaries and advice
campaigns should cover areas of relevance to young adults.”
BBC radio
1. 1967 it first started
2. First song 'flowers in rain'
3. First presenter Tony Blackburn
4. 2.43 Million a week in 2018
5. Publicly funded through tv license
6. demographic 15-29
7. The remit is the is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. Its target audience is 15-29 year olds and it should also provide some programming for younger teenagers.
It costs £150.50 for a colour and £50.50 for a black and white TV Licence.
•The
Radio 1 Breakfast Show with Greg James is broadcast weekdays from 06.30-10.00
am.
•The
Breakfast Show has been running since 1967, but Greg James took over as the 16th
presenter in 2018.
•BBC
Radio 1 is broadcast on FM, DAB, Freeview, Freesat, Virgin, Sky, or online via BBC Radio
Player (including via the phone or tablet app) where it can be heard live or
streamed for 30 days.
•It is
produced by the BBC from its own studios at Broadcasting House in London.
•There’s
a useful BBC Academy podcast (with transcript) about how the programme is
produced http://www.bbc.co.uk/academy/articles/art20170619095219011
•The
music is largely playlisted –
what is going to be played on daytime Radio 1 is decided by a committee; they
choose around 40 records each week for repeated daytime play
•(A-list
records get 25 plays a week, B-list 15, and C-list
•eight
to 10).
Whereas,nick Grimshaw
Greg James reposts funnny tweets that he enjoys and also promotes the radio
GEARS
gender
ethnicity
age
region,nationality
socio-economic group
radio 1 Breakfast
summary:
The radio 1 breakfast has been targeting a younger audience age 15-29 this is shown through the censored words which could influence or disturb others,furthermore,the presenters are not talking as much when they do its rather fast and can be humours.The Radio has used different genres to gain interest in a larger base of people having;pop music,hip hop,rap and rock having artist from different parts of the Uk and America.They also educate the listeners every half an hour to inform them on the latest news in the world,such as Brexit and awaring those nearby a certain town that a rapist has escaped prison,even latest news in America with 500 migrants trying to cross the Us border.These are interesting and important information that should be acknowledged.The quiz was also in to entertain those who are listening to get those listening to be involved by calling them up.
educate
Talking about Teresa May- uncertainty Brexit ,parliament says they're going to shoot the deal down -no support ties us to close to the EU
Newzelland -stranded on the beach whales were dying
running late -getting money back -trains
Rapist escape awareing them to not approach the man -Sheffield
NASA Trying for the robot to land on mars
500 migrants trying to cross the US border
England hoping for win against India in cricket
Briefly about weather for approximately 3min
Needles in Strawberries in Australia
inform
john richardson a comedian on the show
strictly come dancing -chrogrephaer on the radio
entertain
QUIZ 40:00 good to get others to participants getting othrers involved
Funny magpie talking
John Richardson
Playing latest music
comedy stories
gender
female/male singer --- romantic songs vs rock music
woman news reporter
strictly come dancing
comedians
woman news reporter
strictly come dancing
comedians
ethnicity
British artists - 1975,Rita Ora,James Bay \
American artists -cardi b,Tyga and offset,Bruno Mars
40% british artists
40% british artists
age
Target younger audience- censored words,recent music,silly humour (birds saying merry christmas),not a lot of talking,throw back songs from 2012
Rock music
pop/hiphop
rap
region,nationality
Musicians from different parts of the UK and America
socio-economic group
Audience segmentation is a
key activity within an audience analysis. It is the process of dividing
a large audience into
smaller groups of people - or segments -
who have similar needs, values or characteristics.
You
know the target audiences however you will need to identify based on the
content how the audience demographic can be split into smaller subgroups
e.g.
•Male,
28, manual worker, listens to R1 BS on his way to work, (football fanatic and
loves comedy)
He would enjoy to listen to people talking about football maybe players or even managers and fans opinions on how certain teams are doing and about their life,this is talked about every 30 minutes.He would also enjoy to listen to comedians that come onto the radio such as John Richardson that came on the R1 BS and comedy stories throughout the 3 hrs.
•Female
17, student, listens to R1 BS via podcast and on way to college in car (loves
pop music, enjoys going to festivals).
she would like to listen to people like Nicki Minaj,Ariana Grande and Drake ect,so she would enojy to listen to latest information about them.As she also likes to go to festivals they decide to do contests which have ADs for free concert tickets.
How ladish is the radio?
Tweeter has a large base of younger generations with 326 million active users.This is a great bases to get others attention on finding the skip lady.
This is radio 1 and radio 1 breakfast show social medias.Posting photos with famous idols and interviews they've done to get those who's fans of the singer or actor ect decide to watch.The post about whats important and content that might be competitions and interacting with the younger generations as they also film.
Maintaining audiences
•
The Show’s audiences are declining – as are the audiences for BBC Radio 1 as a
whole. As the BBC’s Media Centre posted on
26
October
2017: ‘BBC Radio 1 posted a reach of 10.5m listeners aged 10+
(from
... 10.9m last year) and the Radio 1 Breakfast
Show
with
Nick
the
station
has 9.7 million listeners aged 15+ (from 9.59m last quarter and 9.87m last
year) while
Reaching audiences
•
People aged between 15-24 listened to just over 14 hours of radio per week last
year - seven hours less than the average adult, and 15% less than they did a
decade earlier, according to broadcasting regulator Ofcom.
Radio
1 is
suffering because its core audience is turning away from live radio. This is
largely thanks to the arrival of streaming services. See
http://www.nme.com/
blogs/nme-blogsmythbusting-radio-1-losing-500000-
listeners-half-story-1971412#rUQ4dQ6d8DdTbAxR.99
Radio 1 is suffering because its core audience is turning away from live radio
there is more technology nowadays
you can listen to music on you phone or phone,iplayer ect
Younger listeners engage with radio stations via social media
Radio 1 doesn’t have that streaming service, so it’s targeting its 15- to 29-year-old demographic elsewhere online, because they’re aware that 42% of 15- to 24-year-olds on social media follow their chosen radio station’s social pages, compared to 31% of those aged 25 or older.
trying to increase audience
- Radio 1 isn’t just about radio any more
- Younger listeners engage with radio stations via social media
- video snippets
- celebrities content
- games
- playground insults
- they are aware of the trending jokes
- phone ins -interact -pub stories ...'celebrity phone ins'
5 british artist
little mix
1975
rita ora
Liam Payne
s sex, age, social grade, ethnic origin, region and employment status.
Use GEARS to define the Radio X audience
how
is this reflected in the type of hosts used
What
is the impact of Chris Moyles in
joining the radio station
What
kind of adverts are shown, how does this suit the demographic
A lot linked to alcohol such as beers
Trips
Is
the Radio station likely to be offensive to certain groups
casually homophobic and sexually demeaning.
In
what way is diversity limited as evident in the show hosts and type of music
aired.
Consider
the Radio 1 Breakfast show in what way is PSB broadcasting a more inclusive environment
compared to
Radio X?
Gender-male
Ethnicity-white
Age-25 to 44
Region-British
Social economic -C2-E
Friday’s lesson
The
significance
of economic factors, including commercial and not-for-profit public funding, to
media industries and their products.
Here
you will need to compare How Radio 1’s BBS production content is different to
commercial radio.
Write an essay
Part (a)Radio 1 target audience is on the
decline, discuss the reasons why audience numbers are dropping and the steps
taken by the organisation to
maintain (and or grow) its audience 600 words.
Discuss the role of technology in maintaining its audience
Part (b) From your viewing of https://www.bbc.co.uk/programmes/m0001903
Jon Richardson on the phones,
measuring skips and did the Strictly crowd fist pump?
Discuss
the impact of Radio 1’s funding (from tax payers money) on its production
content. (take into account the stations remit…)
Identify
examples from your analysis of Mon 26/11/2018
you must refer to specifi
examples.
•
The BBC radio 1 a British radio broadcasted internationally,which specialises in modern popular music and current chart hits throughout the day.Changing the genres of music after 7pm for those who may listen to a different range of music such as hip hop,rock,indie ect.
Radio 1 has unfortunately had a decline in audience numbers,this can be due to people no longer wanting to listen to live radio anymore, as the organisation has steps to maintain their growth. BBC’s Media Centre posted on 26 October 2017,In 2017 BBC radio 1 had an audience of 10.9m but has declined to 10.5m listeners this year.
One reason why the numbers may have declined is people tend to not want to listen live radio,due to the increase of technology and other sources that are provide that people ay prefer.people are turing away from live radio as they now have an easier options such as a large base of streaming services,giving those the option to listen to their own musics and avoid unnecessary advertising and podcast that they may not want to listen too.Listening to music on your phone as became much more popular as people have spotify which has an amazing 83 million payed subscriptions,thus makes it harder for Radio stations to have a larger base of an audience.
People aged from 15 to 24 listen to the radio more than the average adult thus conveys they're their targeted audience,Radio 1 uses different techniques to maintain the audience and maybe even increase them,them having a Facebook,Twitter and Instagram page allows the younger generation to follow them on social media to see what they've been getting up to.Statistics have shown 42% of 15-24 year olds have they chosen radio station on their social media.BBC 1 they post short clips and photos onto their sites with famous idols and interviews they've done getting those who's fans of the singers or actors ect which can then influence them to decide to watch other interviews or challenges with different celebrities.The celebritiy content is a brat way to get paucity and a larger awareness and viewers.Furthermore, the humour on the radio is also targeted towards a younger audience having insults and jokes throughout to keep listeners entertained.
The music they provide during the day often hip hop such as Cardi B ,Offset,Niki Minaj which target most of the younger generation.The music has American artists such as Drake and also Birtish artist such as Little mix.
The post about whats important and content that might be competitions and interacting with the younger generations as they also film.
Them maintaining their audience t
trying to increase audience
- Radio 1 isn’t just about radio any more
- Younger listeners engage with radio stations via social media
- video snippets
- celebrities content
- games
- playground insults
- they are aware of the trending jokes
- phone ins -interact -pub stories ...'celebrity phone ins'
HW
