BBC radio 1 'Big breakfast'

What is Public Service Broadcasting?

In the United Kingdom, the term "public service broadcasting" refers to broadcasting intended for public benefit rather than to serve purely commercial interests.

•Their remit is to "inform, educate and entertain"

Audience segmentation is a key activity within an audience analysis. It is the process of dividing a large audience into smaller groups of people - or segments - who have similar needs, values or characteristics.

•It should offer a range of new music, support emerging artists - especially those from the UK - and provide a platform for live music. News, documentaries and advice campaigns should cover areas of relevance to young adults.”

BBC radio
1.  1967 it first started
2.  First song 'flowers in rain'
3.  First presenter  Tony Blackburn
4.  2.43 Million a week in 2018
5.  Publicly funded through tv license
6.  demographic 15-29
7.  The remit is the is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. Its target audience is 15-29 year olds and it should also provide some programming for younger teenagers.




It costs £150.50 for a colour and £50.50 for a black and white TV Licence.

•The Radio 1 Breakfast Show with Greg James is broadcast weekdays from 06.30-10.00 am.

•The Breakfast Show has been running since 1967, but Greg James took over as the 16th presenter in 2018.

•BBC Radio 1 is broadcast on FM, DAB, Freeview, Freesat, Virgin, Sky, or online via BBC Radio Player (including via the phone or tablet app) where it can be heard live or streamed for 30 days.

•It is produced by the BBC from its own studios at Broadcasting House in London.

•There’s a useful BBC Academy podcast (with transcript) about how the programme is produced http://www.bbc.co.uk/academy/articles/art20170619095219011

•The music is largely playlisted – what is going to be played on daytime Radio 1 is decided by a committee; they choose around 40 records each week for repeated daytime play

•(A-list records get 25 plays a week, B-list 15, and C-list

•eight to 10).

Whereas,nick Grimshaw

Greg James reposts funnny tweets that he enjoys and also promotes the radio

GEARS

gender 

ethnicity 

age 

region,nationality 

socio-economic group 

radio 1 Breakfast 
summary:
The radio 1 breakfast has been targeting a younger audience  age 15-29 this is shown through the censored words which could influence or disturb others,furthermore,the presenters are not talking as much when they do its rather fast and can be humours.The Radio has used different genres to gain interest in a larger base of people having;pop music,hip hop,rap and rock having artist from different parts of the Uk and America.They also educate the listeners every half an hour to inform them on the latest news in the world,such as Brexit and awaring those nearby a certain town that a rapist has escaped prison,even latest news in America with 500 migrants trying to cross the Us border.These are interesting and important information that should be acknowledged.The quiz was also in to entertain those who are listening to get those listening to be involved by calling them up.




educate 
Talking about Teresa May- uncertainty Brexit ,parliament  says they're going to shoot the deal down -no support ties us to close to the EU
Newzelland -stranded on the beach whales were dying 
running late -getting money back -trains
Rapist escape awareing them to not approach the man -Sheffield 
NASA Trying for the robot to land on mars 
500 migrants trying to cross the US border 
England hoping for win against India in cricket 
Briefly about weather for approximately 3min 
Needles in Strawberries in Australia 
inform 
john richardson  a comedian on the show
strictly come dancing -chrogrephaer on the radio
entertain
QUIZ 40:00 good to get others to participants getting othrers involved 
Funny magpie talking
John Richardson
Playing latest music
comedy stories

gender 

female/male singer --- romantic songs vs rock music
woman news reporter
strictly come dancing
comedians 

ethnicity 

British artists -    1975,Rita Ora,James Bay \

American artists -cardi b,Tyga and offset,Bruno Mars
40% british artists 

age 

Target younger audience- censored words,recent music,silly humour (birds saying merry christmas),not a lot of talking,throw back songs from 2012 

Rock music

pop/hiphop 

rap

region,nationality 

Musicians from different parts of the UK and America 

socio-economic group 

Audience segmentation is a key activity within an audience analysis. It is the process of dividing a large audience into smaller groups of people - or segments - who have similar needs, values or characteristics.

You know the target audiences however you will need to identify based on the content how the audience demographic can be split into smaller subgroups

e.g.

•Male, 28, manual worker, listens to R1 BS on his way to work, (football fanatic and loves comedy)

He would enjoy to listen to people talking about football maybe players or even managers and fans opinions on how certain teams are doing and about their life,this is talked about every 30 minutes.He would also enjoy to listen to comedians that come onto the radio such as John Richardson that came on the R1 BS and comedy stories throughout the 3 hrs.

•Female 17, student, listens to R1 BS via podcast and on way to college in car (loves pop music, enjoys going to festivals).

she would like to listen to people like Nicki Minaj,Ariana Grande and Drake ect,so she would enojy to listen to latest information about them.As she also likes to go to festivals  they decide to do contests which have ADs for free concert tickets.





How ladish is the radio?



Tweeter has a large base of younger generations with 326 million active users.This is a great bases to get others attention on finding the skip lady.













This is radio 1 and radio 1 breakfast show social medias.Posting photos with famous idols and interviews they've done to get those who's fans of the singer or actor ect decide to watch.The post about whats important and content that might be competitions and interacting with the younger generations as they also film.

Maintaining audiences

• The Show’s audiences are declining – as are the audiences for BBC Radio 1 as a whole. As the BBC’s Media Centre posted on

26 October 2017: ‘BBC Radio 1 posted a reach of 10.5m listeners aged 10+

(from ... 10.9m last year) and the Radio 1 Breakfast

Show with Nick

the station has 9.7 million listeners aged 15+ (from 9.59m last quarter and 9.87m last year) while

Reaching audiences

• People aged between 15-24 listened to just over 14 hours of radio per week last year - seven hours less than the average adult, and 15% less than they did a decade earlier, according to broadcasting regulator Ofcom.

Radio 1 is suffering because its core audience is turning away from live radio. This is largely thanks to the arrival of streaming services. See http://www.nme.com/ blogs/nme-blogsmythbusting-radio-1-losing-500000- listeners-half-story-1971412#rUQ4dQ6d8DdTbAxR.99

• The Breakfast Show has been losing audience numbers year-on-year since Grimshaw took 

Radio 1 is suffering because its core audience is turning away from live radio

there is more technology nowadays 
you can listen to music on you phone or phone,iplayer ect

Younger listeners engage with radio stations via social media
Radio 1 doesn’t have that streaming service, so it’s targeting its 15- to 29-year-old demographic elsewhere online, because they’re aware that 42% of 15- to 24-year-olds on social media follow their chosen radio station’s social pages, compared to 31% of those aged 25 or older. 





            trying to increase audience 

• Radio 1 isn’t just about radio any more
• Younger listeners engage with radio stations via social media
• video snippets 
• celebrities content 
• games
• playground insults 
• they are aware of the trending jokes
• phone ins -interact -pub stories ...'celebrity phone ins'

5 british artist 

little mix 

1975 

rita ora

Liam Payne 

s sex, age, social grade, ethnic origin, region and employment status.

Use GEARS to define the Radio X audience

how is this reflected in the type of hosts used

What is the impact of  Chris Moyles in joining the radio station

What kind of adverts are shown, how does this suit the demographic

A lot linked to alcohol such as beers 

Trips 

Is the Radio station likely to be offensive to certain groups

casually homophobic and sexually demeaning.

In what way is diversity limited as evident in the show hosts and type of music aired.

Consider the Radio 1 Breakfast show in what way is PSB broadcasting a more inclusive environment 

compared to Radio X?

Gender-male

Ethnicity-white

Age-25 to 44 

Region-British

Social economic -C2-E

Friday’s lesson

The significance of economic factors, including commercial and not-for-profit public funding, to media industries and their products.

Here you will need to compare How Radio 1’s BBS production content is different to commercial radio.

Write an essay

Part (a)Radio 1 target audience is on the decline, discuss the reasons why audience numbers are dropping and the steps taken by the organisation to maintain (and or grow) its audience 600 words.  Discuss the role of technology in maintaining its audience

Part (b) From your viewing of https://www.bbc.co.uk/programmes/m0001903

Jon Richardson on the phones, measuring skips and did the Strictly crowd fist pump?

Discuss the impact of Radio 1’s funding (from tax payers money) on its production content. (take into account the stations remit…)  

Identify examples from your analysis of Mon 26/11/2018  you must refer to specifi examples.

•

The BBC radio 1 a British radio broadcasted internationally,which specialises in modern popular music and current chart hits throughout the day.Changing the genres of music after 7pm for those who may listen to a different range of music such as hip hop,rock,indie ect.
Radio 1 has unfortunately had a decline in audience numbers,this can be due to people no longer wanting to listen to live radio anymore, as the organisation has steps to maintain their growth. BBC’s Media Centre posted on 26 October 2017,In 2017 BBC radio 1 had an audience of 10.9m but has declined to 10.5m listeners this year.

One reason why the numbers may have declined is people tend to not want to listen live radio,due to the increase of technology and other sources that are provide that people ay prefer.people are turing away from live radio as they now have an easier options such as a large base of streaming services,giving those the option to listen to their own musics and avoid unnecessary advertising and podcast that they may not want to listen too.Listening to music on your phone as became much more popular as people have spotify which has an amazing 83 million payed subscriptions,thus makes it harder for Radio stations to have a larger base of an audience.


People aged from 15 to 24 listen to the radio more than the average adult thus conveys they're their targeted audience,Radio 1 uses different techniques to maintain the audience and maybe even increase them,them having a Facebook,Twitter and Instagram page allows the younger generation to follow them on social media to see what they've been getting up to.Statistics have shown 42% of 15-24 year olds have they chosen radio station on their social media.BBC 1 they post short clips and photos  onto their sites with famous idols and interviews they've done getting those who's fans of the singers or actors ect which can then influence them to decide to watch other interviews or  challenges with different celebrities.The celebritiy content is a brat way to get paucity and a larger awareness and viewers.Furthermore, the humour on the radio is also targeted towards a younger audience having insults and jokes throughout to keep listeners entertained.
The music they provide during the day often hip hop such as Cardi B ,Offset,Niki Minaj which target most of the younger generation.The music has American artists such as Drake and also Birtish artist such as Little mix.



The post about whats important and content that might be competitions and interacting with the younger generations as they also film.


Them maintaining their audience t

  

            trying to increase audience 

• Radio 1 isn’t just about radio any more
• Younger listeners engage with radio stations via social media
• video snippets 
• celebrities content 
• games
• playground insults 
• they are aware of the trending jokes
• phone ins -interact -pub stories ...'celebrity phone ins'

                                                                                                                                                                                                                                                                                                                                                                                              

HW