print media and advertising

c            connotations -    An abstract meaning or intention 

              semiotics      - The studying of signs + symbols and their use of interpretation   
             main cover line-main story

splash- front cover page story
puff- Something placed on a front cover to make it stand out eg.offers

  motive Language – the use of language to generate specific emotional reactions in the target audience

 Headlines – The text highlighting the main story being given priority by the producers of the print media text. Often designed to be eye-catching.

 Inverted pyramid structure - Newspaper stories start with the main events. Then they give more details and eyewitness comments in short paragraphs. The paragraphs at the end of the story are less important than those at the beginning. This allows sub-editors to shorten stories by cutting paragraphs from the end.

 Layout – How the print media text has been designed and formatted.

 Masthead - The top section of a newspaper which gives the paper’s title, price and date

 Sans Serif font – Font type which does not have lines perpendicular to the ends of letters e.g. Comic Sans – often seen as more contemporary. Think of Apple’s advertising.

 Serif font – Font type which does have lines perpendicular to the ends of letters e.g. Times New Roman – generally seen as more traditional or higher class.

 Splash – The front page story

 Sub-headings – Smaller, typically one line headlines for other stories.

 Tabloid - Smaller newspapers aimed at a large audience. News is reported in less depth and emphasises human interest stories. The language level is lower, paragraphs and stories shorter, with more use of images. Content often includes more celebrities, media news and gossip. Examples: The Sun, The Mail, The Mirror, The Express

 Text to image ratio – This involves considering how weighted the print media text is with regards to text and image – you need to ask yourself why the ratio exists.

 Typography – The collective term when considering elements of print media relating to the style of the text such as the font, colour, serif, sans serif etc.

•Anchorage - Fixing of meaning e.g. the copy text anchors (i.e. fixes to one spot) the

•meaning of an image

•Banners – Typically found at the top or bottom of a print media text.

•Broadsheet - Large format newspapers that report news in depth, often with a serious tone and higher level language. News is dominated by national and international events, politics, business, with less emphasis on celebrities and gossip. Examples: The Independent, The Guardian, The Times, The Telegraph

•Byline - A journalist's name at the beginning of a story.
Captions – Text below an image that describes the image or informs the audience who

•took the image.
Copy - Main text of a story.

•Coverlines – Captions on a magazine front cover 

Saturated colours in font: refers to the intensity of a colour, it is colour in its purest form… 

•They are bright and stand out, expecially when set against “complimentary colours)

Muted Colours in font are less eye catching but work effectively

font-Particular size,weight and style
tag  what goes underneath the cover line to get extra meaning 
left page third-The left slide that contains coverlines 
main cover line -Main story 

•media language: how the media through their forms, codes, conventions and techniques communicate meanings

•media representations: how the media portray events, issues, individuals and social groups

•media industries: how the media industries’ processes of production, distribution and circulation affect media forms and platforms

•media audiences: how media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves.

•‘media product’ refers to media texts, such as television programmes, newspapers, radio programmes etc., as well as to online, social and participatory media platforms

•‘intertextuality’ refers to the way aspects of a particular media product relate to another and thus accrue additional significance.

Saturated colours in font: refers to the intensity of a colour, it is colour in its purest form… 

•They are bright and stand out, expecially when set against “complimentary colours)

Muted Colours in font are less eye catching but work effectively

•Coverlines – Captions on a magazine front cover 

Appealing 

Not appealing 

In the magazine the colours are saturated,her metal costume stand as she is presented a female warrior.She is a Greek mythology,the Amazonian were a tribe of women warriors.Her determination of being able to leave her home as she is needed to help end the war,he coming from tribe where men are absent,reflects on modern society in which women no longer needs men to be successful.The powerful image of the strong independent female standing by herself reflects on feminist view as the believe women can live be themselves.The white sans serif is bold in capital letters 'WONDER WOMAN' this stands out from the whole image.This magazine represents gender equality as the female role model is the main subject.The background is blurred out as you can see the figures of shields and swords representing her being fierce and strong.



wonder women
she is a amazonian -In Greek mythology, the Amazons were a tribe of women warriors related to Scythians 

pose represent powerful
white stands out Sans serif bold stands out-clear-argent
intimidating direct mode of address
background has shields and swords background is blurred
cover line are smaller as she is main attention


four elements of media framework

•media industries: how the media industries’ processes of production, distribution and circulation affect media forms and platforms

•media audiences: how media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves.

•‘media product’ refers to media texts, such as television programmes, newspapers, radio programmes etc., as well as to online, social and participatory media platforms

•‘intertextuality’ refers to the way aspects of a particular media product relate to another and thus accrue additional significance.

Verisimilitude, in a narrow sense, is the likeness or semblance of a narrative to reality, or to the truth. It comes from Latin: verum meaning truth and similis meaning similar.

Language to use:

– low key lighting (predominantly dull) for example horror film 

–High key lighting (predominantly bright) example pop music 

–Color saturation  refers to the intensity of colour in an image

–Complimentary colours are pairs of colours which, when combined, cancel each other out. This means that when combined, they produce a grayscale colour like white or black

–Analogous colours groups of three colours that are next to each other on the colour whee

–Muted tones is when any colour is mixed with black it is called shading which lowers the "value" and makes the colour a bit more "muted". 

Anatomy of a Serif

Serif typefaces are among some of the oldest modern typefaces. They are used in everything from book publishing to newspapers and magazines to billboards and websites. 

It’s the little decorative stroke that extends from letters. It can be in the form of a tail, sharp or blunt, decorative or plain.  The mood and feelings most associated are  elegant, formal, confident and established. 

Going Sans Serif

Sans serif typefaces are considered more modern and include a variety of widths and shapes. This style of typeface lacks strokes at the ends of letters (hence “sans” serif)

The mood and feelings most associated with sans serif typefaces are modern, friendly, direct, clean and minimal.

Jungle book (2016)
      The audience is for a range of people the media language is sinister like a horror film.In 1967 the film was a U now in 2016 the film is  a PG.

The audience is for a range of people the media language is sinister like a horror film.In 1967 the film was a U now in 2016 the film is  a PG. 

Female representation 
The snake played by Scarlett J is represented as being seductive and soothing however he intensions are milieus and sinister.Her being a female tries to fulfil the roll of a innocent,motherly snake as she acknowledges the young bog is all alone and is searching for a parentally figure.