Health check 1

AS Media Studies Health Check.                                                   26/09/2018

You have 20 minutes to complete questions 1 to 15

Q: 1.   What is media.

Media is a way to communicate information from person to person
modern media must go out to alot of people .This means mass production

Q. 2. List at least 5 different types of media that exist from your timeline research task.

 radio newspaper web tv computer games 

Q.3.   what is web 2.0? what does web 2.0 offer to consumers compared to web1.0.

 Early 1990s web 1.0 limited communication where we design is one way where content goes in one direction from the author

web 2.0 relates to user generated content enabling users to speak back to the web site and produce their own 'user generated content' using images and text
Social media is the same as web 2.0 but also enables communication with others users of the media eg.Twitter,facebook,ect

Q.4  What are the four main elements used to analyse a music video/film/tv media text.

• editing 
• camera work 
• sound 
• mis en scene 

Q 5. In Prof. S. Hall’s theory on encoding and decoding there are three ways in which a media text can be decoded.   Describe them below

1.     –dominate or preferred reading 

this is when the text is read in the way the producer intended the text 

2.     -negotiated reading 

This is the compromise between the dominant reading and the oppositional reading of the text.The audience accepts the view of the producer but also has their own input and understanding of the text.

3.     –The audience rejects the producers preferred reading and creates their own reading of the text,usually this is the opposite of what the producer intended.

Q. 5 Define representation

How the media text deals with and presents gender,age,ethnicity,national and regional identity,social issues and events to an audience 

Q.6 Define stereotype

 assuption that is held about a social group

Q. 7 Define counter-stereotype.

 Focuses positve representation of a certain group  thats traditionally seen as a bad group 

Q.8  Define working Class.

 Individuals engage in manual work,often having low levels of educational achievement.The classic,traditional working class jobs include heavy labouring and factory based working class.

Q.9 list five media stereotypes associated with the working class

 underserving of help, boring lives, alcoholics ,very common spoken ,loud

Q. 10 list four black racial stereotypes .

 athlete, dancing ,funny, criminals ,poor, violent,socially dysfunctional 

Q.11 identify the four stereotypes associated with Alvardo

 exotic,dangerous,humorous,pitied  

Q.12 discuss Butsch theory on the representation of the working class (1992)

 working class seen as flawed individuals (benefits,cheats)

Q.14. Discuss Newman (2006) theory on the representation of the working class

 Newman argues media working class are depicted in a positive light dumb buffoons (homer Simpson ) and immature machos (Phil Mitchell)

Few comedies,television or drama which focuses on the everyday lives of working class who constritute a significant section of society.

Q.15 Shildrick and MacDonald (2007) suggested that the poor are ________  _____    _______________ (complete the sentence).

underserving of sympathy